What’s the Average Bounce Rate for a Website?
What’s the Average Bounce Rate for a Website?
At ROCO Marketing, we personally go over analytics data with our clients every so often. The reviews essentially function like a doctor’s check-up for a website. If everything looks good, great. So long, see you at your next appointment. If not, we offer some recommendations for how to get back on track!
At ROCO Marketing, we personally go over analytics data with our clients every so often. The reviews essentially function like a doctor’s check-up for a website. If everything looks good, great. So long, see you at your next appointment. If not, we offer some recommendations for how to get back on track!
We usually like to start with an audience overview report in Google Analytics. Of course, the audience overview report is just the tip of the iceberg, but it’s a good jumping-off point for explaining the essential metrics in Google Analytics: bounce rate, unique visitors, visit duration, page views, returning vs. new visits, etc.
Clients ask about bounce rates almost always.
It’s simple to deduce what page views, pages/visits, and visits mean. The meaning of bounce rate is not quite as clear.
What Is Bounce Rate?
Google’s definition of “bounce rate” is the percentage of single pageview visits to a website. But they have it wrong.
Google probably avoids the full explanation for the same reason we do: it’s not especially brief and rarely adds much value to the conversation.
The Correct Definition of Bounce Rate
In Google Analytics, bounce rate is the percentage of single interaction visits to a website.
A pageview is going to be the most common second interaction on the bulk of websites, but there are a handful of other possible interactions—events*, transactions, and so on—that also affect bounce rate.
Events can also be set to “non-interaction” so they don’t affect bounce rate.
A bounce could even include multiple actions taken by the user.
What’s the Average Bounce Rate?
Most websites will see bounce rates fall somewhere between 26% and 70%.
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average but may not be cause for alarm depending on the website.
Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
The Unusually Good
Bounce rates from 25% to 30% are most likely as low as you’ll see them with everything working correctly.
On the other hand, a bounce rate that is extremely high may also reflect a lack of dynamic (blogs, news, etc.) content on the website, which may sometimes be beneficial.
The Good and the Good-ish
The bounce rate for the average website is more likely to dance to the tune of 40 to 55 percent. Once it tips over 50 percent, it’s probably time to identify which user segments or content are driving the bounce rate up.
Mobile Bounce Rate
ALWAYS take devices into consideration.
Mobile users are more likely to bounce across the board, so it should reasonably follow that any website with a large, growing percentage of mobile traffic will see a higher bounce rate.
Tablets are not especially predictable—sometimes they bounce less than desktop, sometimes more.
Generally, expect mobile bounce rates to ring in about 10 to 20 percent higher than desktop.
THE BAD AND THE UGLY
The Bad: Over 90 Percent
Everybody’s bouncing! Horrible, right? A bounce rate below 20% or over 90% is usually a bad sign.
That’s spot on most of the time. Something is scaring people off—it could be bad design, browser compatibility issues, or even a horribly disfigured tracking code.
Or perhaps this is a single page website without any content, links, or event tracking/virtual pageviews. In which case, it is probably time to start working on creating a real website.
The Ugly: Under 20 Percent
Nobody’s bouncing! Great, right? Wrong. If it seems too good to be true, it probably is. The analytics implementation is almost certainly broken.
Some possible causes:
-Duplicate analytics code.
-Incorrectly implemented event tracking.
-Third party add-ons, e.g. a live chat.
Under 20% is highly unlikely. 20 to 25 percent is certainly possible, but don’t hand out gold stars until digging around a little bit.
When over 75% of users don’t bounce, buggy analytics implementation is probably the culprit. This could also be because the website is built in a way that forces most users to take at least one action before leaving, e.g., a gateway or landing page they must pass through before reaching the main website.
Bounce rate is typically thought of as a quick way to measure user engagement (through meeting the user’s needs and usability), and gateways are often contrary to everything other than aggravating people.
ROCO Marketing – the answer to your bounce rate problem.
It’s not always possible for clients to understand each and every aspect of digital marketing, websites and bounce rates.
ROCO Marketing is a victorious, search and social marketing agency that can assist you not only with a website but can help you to lower your bounce rate on your website.
For more information:
#rocomarketing #roco #marketing #websites #website #bouncerate #tips #service #social #search #clients #digital
We usually like to start with an audience overview report in Google Analytics. Of course, the audience overview report is just the tip of the iceberg, but it’s a good jumping-off point for explaining the essential metrics in Google Analytics: bounce rate, unique visitors, visit duration, page views, returning vs. new visits, etc.
Clients ask about bounce rates almost always.
It’s simple to deduce what page views, pages/visits, and visits mean. The meaning of bounce rate is not quite as clear.
What Is Bounce Rate?
Google’s definition of “bounce rate” is the percentage of single pageview visits to a website. But they have it wrong.
Google probably avoids the full explanation for the same reason we do: it’s not especially brief and rarely adds much value to the conversation.
The Correct Definition of Bounce Rate
In Google Analytics, bounce rate is the percentage of single interaction visits to a website.
A pageview is going to be the most common second interaction on the bulk of websites, but there are a handful of other possible interactions—events*, transactions, and so on—that also affect bounce rate.
Events can also be set to “non-interaction” so they don’t affect bounce rate.
A bounce could even include multiple actions taken by the user.
What’s the Average Bounce Rate?
Most websites will see bounce rates fall somewhere between 26% and 70%.
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average but may not be cause for alarm depending on the website.
Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
The Unusually Good
Bounce rates from 25% to 30% are most likely as low as you’ll see them with everything working correctly.
On the other hand, a bounce rate that is extremely high may also reflect a lack of dynamic (blogs, news, etc.) content on the website, which may sometimes be beneficial.
The Good and the Good-ish
The bounce rate for the average website is more likely to dance to the tune of 40 to 55 percent. Once it tips over 50 percent, it’s probably time to identify which user segments or content are driving the bounce rate up.
Mobile Bounce Rate
ALWAYS take devices into consideration.
Mobile users are more likely to bounce across the board, so it should reasonably follow that any website with a large, growing percentage of mobile traffic will see a higher bounce rate.
Tablets are not especially predictable—sometimes they bounce less than desktop, sometimes more.
Generally, expect mobile bounce rates to ring in about 10 to 20 percent higher than desktop.
THE BAD AND THE UGLY
The Bad: Over 90 Percent
Everybody’s bouncing! Horrible, right? A bounce rate below 20% or over 90% is usually a bad sign.
That’s spot on most of the time. Something is scaring people off—it could be bad design, browser compatibility issues, or even a horribly disfigured tracking code.
Or perhaps this is a single page website without any content, links, or event tracking/virtual pageviews. In which case, it is probably time to start working on creating a real website.
The Ugly: Under 20 Percent
Nobody’s bouncing! Great, right? Wrong. If it seems too good to be true, it probably is. The analytics implementation is almost certainly broken.
Some possible causes:
-Duplicate analytics code.
-Incorrectly implemented event tracking.
-Third party add-ons, e.g. a live chat.
Under 20% is highly unlikely. 20 to 25 percent is certainly possible, but don’t hand out gold stars until digging around a little bit.
When over 75% of users don’t bounce, buggy analytics implementation is probably the culprit. This could also be because the website is built in a way that forces most users to take at least one action before leaving, e.g., a gateway or landing page they must pass through before reaching the main website.
Bounce rate is typically thought of as a quick way to measure user engagement (through meeting the user’s needs and usability), and gateways are often contrary to everything other than aggravating people.
ROCO Marketing – the answer to your bounce rate problem.
It’s not always possible for clients to understand each and every aspect of digital marketing, websites and bounce rates.
ROCO Marketing is a victorious, search and social marketing agency that can assist you not only with a website but can help you to lower your bounce rate on your website.
For more information:
#rocomarketing #roco #marketing #websites #website #bouncerate #tips #service #social #search #clients #digital